NAW Institute for Distribution Excellence Announces Optimizing Channel Profitability: A Playbook to Align Manufacturer– Distributor–Customer Relationships
(October 10, 2019, Washington, DC) — The NAW Institute for Distribution Excellence is pleased to announce its newest, groundbreaking research study, Optimizing Channel Profitability: A Playbook to Align Manufacturer–Distributor–Customer Relationships, based on a consortium conducted by Texas A&M University’s Global Supply Chain Laboratory. Please go to www.naw.org/ocp or call 202.872.0885 to learn more and to order copies. Quantity discounts of 15–50% apply when ordering two or more copies.
As manufacturers face new competitive challenges, distributors alter their capabilities, and customers change their requirements, the path forward keeps shifting.
Many manufacturers have not updated their channel policies in a decade, while wholesaler distributors have undergone significant changes in terms of online disruptions by non-traditional competitors, multi-generational workforce dynamics, digital transformation challenges, evolving salesforce structure, and so forth.