From the NAW blog:

A new article by Pradip Krishnadevarajan, Co-author of Seven Perennial NAW Institute Best Sellers, is live in the NAW Blog: Distributing Ideas
 

Here is a preview.

Reinvigorating revenue streams is a priority for distributors right now, but it’s important to pay attention to the sacrifices that come with certain tactics. These include over-discounting to bring in sales and going above and beyond in service — at a loss — to retain customers.

These aren’t pricing strategies; they’re panic responses. A good pricing strategy has intention and structure, and it doesn’t put margin on the back burner, even for short-term quick wins.

Read more here.