From the NAW Blog:
A recent article in MIT Sloan Management Review, “Grow Faster by Changing Your Innovation Narrative,” provides essential insights for distributors around culture and innovation, starting with an insightful definition. Innovation narratives are what a company’s employees believe about a company’s ability to innovate. It turns out that four levers are most often used by innovation leaders to drive growth and stay ahead of competitors. We share the four levers below, followed by insights from our ongoing Facing the Forces of Change research. Our goal is to provide insights to help distributors get started on improving their innovation narrative, and the entire article is an essential read for developing fully actionable plans.
