By Bruce Merrifield
Global companies have formal, “enterprise accounts” programs. Distributors typically do not. Deploying a team of specialists (to augment the Rep) on the biggest, 1-5%, profit-potential accounts will yield, however, big profit gains, especially in down economies.
Profit-Ranking, Math-Facts
A cumulative, customer-profitability ranking report for distributors reveals stats like the top 40% generate about 150% of the financial statement’s profit total. More sensationally, the top 20% customers yield 140%; top 10, 95%; and, – in one case – the #1 account scored 25% of the peak internal profits.
Protecting the #1 Profit Account?
In the case above, the CEO decided to try an experiment to defend against competitive intrusions. He personally followed his company’s product and paperwork flow through the customer’s internal systems visiting with customer employees along the way. He knew he would find fixable inefficiencies, because: