From the NAW blog:

A new article by Benj Cohen, Entrepreneur of Artificial Intelligence Technology and Third-generation Distributor, is live in the NAW Blog: Distributing Ideas

Here is a preview.

Distribution is becoming a remote game. COVID-19 has forced many distributors to abandon face-to-face selling and instead sell exclusively through remote channels. However, before the pandemic, many distributors leaned on e-commerce and telesales reps to drive profits. As more distributors go remote, merely having remote channels is not enough to beat the competition. Distributors need active channels that can drive new sales instead of just passively take orders.

There are a few strategies distributors can use to activate their remote channels, including unstructured pitching, segmentation and AI personalization. As we take a look at these three options, I'll argue that personalization is the best way to drive remote sales.

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