From the NAW Blog:

A new article by Senthil Gunasekaran, Co-author of Seven Enduring NAW Institute Best Sellers, is live in the NAW Blog: Distributing Ideas


Here is a preview.

As distributors respond to COVID-19, they are noticing the limitations of traditional recessionary responses such as cost reduction and working capital preservation. These responses may not be optimal due to the inherent constraint of this recession: social distancing. This constraint directly affects face-to-face sales. Transitioning sales teams to work successfully in this new environment is key to revenue recovery.

Read more here.