From the NAW Blog

As distributors rush to put up e-commerce platforms that can sell anywhere and anytime without human interaction, they are reinventing their business as one that is digital, virtual and data-driven. But, like a retail mall decimated by online shopping, distributors have failed to reposition their most crucial core offering. Distributors are inherently local businesses staffed by humans. Distributors can’t win by being what they once were, but they will lose if they do not redefine the value of being local in our disrupted and increasingly digital world.

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