The Key to Defensibility in the Digital Age

From the NAW Blog:

The problem with most new technologies is that they quickly become obsolete. This is frustrating for distributors who are always trying to keep up with the newest thing. But AI should be viewed differently. Unlike other developments, it won’t be swept away by accelerating waves of innovation. AI does not merely endure: it adapts and becomes better over time. Using AI is an investment in the future, and one to make today.

The timing of distributors’ adoption of AI is so important because of Data Network Effects or the Data Flywheel. To understand Data Network Effects, it’s helpful to review the Network Effect generally. This describes an economic phenomenon wherein products or services become more valuable with more use.

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