From the NAW Blog:

For many distributors, growth has been stagnant. The question is – why?

Partly because of their sales-oriented mentality, a senior executive may hear responses such as “we need to hire more sales reps” or “increase sales calls.”

However, the real solution to market access is understanding what’s occurring in your markets and responding appropriately. It’s about running from the one-size-fits-all approach and reconsidering your position in the supply chain.